Specialized Projects
Beyond providing our clients with comprehensive investor and public relations
services, we also offer one-time projects to help meet our clients’ corporate
goals and objectives. Our project offerings include:
Investor R&D DayPrograms. R&D Days provide our clients with the opportunity to convey
in-depth information about their science, pipeline, business strategy,
translational events and key competitive advantages to a large Wall Street
audience. Burns McClellan has successfully executed over 100 R&D Days for
our clients. We can manage the entire event, including recommending and
securing an appropriate venue, developing the invite list, drafting and issuing
the invitation, ensuring investor and analyst attendance, conducting diligent
follow-up, working with the Company to prepare the agenda and slide presentations,
coordinating on-site logistics, and creating a post event wrap-up summary
report.
Wall Street Perception Audits. We conduct audit programs to provide a detailed evaluation of
how shareholders, potential investors, and sell-side analysts view clients’
recent clinical/regulatory developments, overall strategy, messaging and
management, and overall position in the competitive drug development landscape.
Resulting feedback typically shows a pattern among shareholders that will allow
management to understand how their most critical initiatives and clinical trial
results are being perceived by Wall Street and will help guide our clients to
strategically refine and realign those perceptions to their advantage.
Speaker Presentation and Media Coaching. We offer a unique training system to prepare management, researchers, marketers, and other company communicators to enhance their
effectiveness in delivering key messages to diverse external constituencies and internal audiences across multiple communication formats.
Select News Announcements. We work with early stage companies and investment firms to
develop select news announcements including company/fund launches, business development agreements, M&A, scientific publications and/or medical meeting presentations, key management team additions, corporate restructurings, etc. We ensure news announcements reach target audiences and coordinate wire service agreements and dissemination.